86 %Booking confirmation rate
1/3Of bookings received after office hours
"Many RFPs come by phone still, which I guess is common. We have also a lot of customers that just book the meeting room and the lead time is quite short and that's why we have the instant booking functionality on for one meeting room."
Anything other you've noticed while using MeetingPackage that you want to point out on your daily M&E sales?
A lot of RFPs come by phone still, which I guess is common. We have also a lot of customers that just book the meeting room and the lead time is quite short and that's why we have the instant booking functionality on for one meeting room. The booking window can even be as short as two hours at times.
The companies that are renting office spaces in this same building are booking meeting rooms, and because of Covid they stopped ordering services like food and beverage, etc., but that's slowly coming back. Little by little it's increased but slowly.
Your statistics show that 1/3 of the bookings are coming outside of business hours. Do you feel that's correct?
It might be right because quite often, when you come in the morning to work, you have the bookings in your email. They come after 5 or 6 pm when our staff have ended their workday. Sometimes we have events in the evening then we have staff…but normally we don't have staff in the evening. If anybody is inputting anything to the function calendar after office hours it's me! I'm often here still at 9 pm, checking email or… managing some bookings. Something that I haven't done during the day, so yeah might come from there also.
Are you using instant bookings in your sales strategy?
Instant bookings, we have one company in the house that uses instant booking. I would say 95% of the instant bookings are done by one customer. Were fine with it, even though it's not so big part of our business model. Because we can't really operate with short lead times from the catering perspective and the short lead time is the essence of instant bookings. If we make the lead time e.g. one week long what's the difference between instant booking and booking online at that point?
Yes, I see. Of course, you can collect the payment before the meeting with instant bookings and skip the invoicing part after the meeting.
True. Maybe it's something to think about in the future.
Well, it was a pleasure to speak with you, Yvonne. Thank you for giving time from your busy schedule.