MeetingPackage and Amadeus expand partnership to help hoteliers maximize group business opportunities

MeetingPackage and Amadeus expand partnership to help hoteliers maximize group business opportunities

Through this partnership, instant online event booking capabilities will be available to more properties worldwide. 

2023 is shaping up to be a busy year for meetings and events, with 15.5 million more group room nights booked globally for H1 compared to the same time in 2022, according to Amadeus’ Demand360® data as of April 6, 2023. As demand grows, busy planners are looking for venues with efficient processes and hassle-free booking options. Naturally, this moves hotels with instant online booking capabilities to the top of their lists.

To further support the return of group business and expand on the current partnership, Amadeus announces it will now offer MeetingPackage’s Venue Sales Management (VSM) solution. This is an additional offering on top of Amadeus’ current industry-leading sales & catering software suite.

The Venue Sales Management solution fills a critical gap, especially for hotels that have limited or no dedicated sales staff. The partnership between MeetingPackage and Amadeus will help increase the volume of instantly bookable meeting rooms in the market, generating valuable revenue opportunities for the properties.

For chains and other enterprises, Venue Sales Management integrates with most major property management systems and sales & catering solutions and enables any multi-property client to present Venue Sales Management as a single sales channel to planners whether the properties are using sales & catering software or not. This is a truly unique offering to the global market and further automates the process for all parties involved.

The benefits and integration possibilities of the technology for hotel customers also include:

  • Easy to use, self-service onboarding, and direct management of venue content, pricing, inventory, and images.
  • Booking Engine integration to sell meeting rooms online via direct channels using a branded end-to-end sales process. For planners, the event booking process becomes as simple as booking a hotel room.
  • Channel Manager integration to manage distribution strategy in one place without the need to maintain third-party websites, commissions, or ways of working.

“As planners expect more automation and prefer online booking options, we are seeing huge interest from hotel clients looking to adapt to these needs. We are excited to partner with Amadeus to increase visibility for this solution in the market. The partnership allows us to focus on building the best product while allowing Amadeus to expand the scope of solutions it offers its global customer base of hotels,” said Joonas Ahola, CEO & Founder of MeetingPackage.

“Today’s events industry is fast-paced and complex, requiring technology providers to deploy appropriate solutions to transform the meeting and events industry by supporting online booking, event delivery, and distribution. We are proud to work alongside MeetingPackage to accommodate the needs of hotels of all shapes and sizes and further streamline the entire meeting and event booking process,” commented Mirja Sickel, VP, Hospitality Distribution, Amadeus.

About MeetingPackage
MeetingPackage is an omnichannel sales automation software based in Finland for Meeting & Event bookings.

Our objective is to improve the Meetings & Events booking process for both meeting planners and event venues, including hotels, conference centers, and serviced offices.  The company integrates with venues’ existing PMS, S&C, and back-office solutions while delivering products to all customer-facing channels.  Products include a venue and sales management platform, an online Booking Engine, and a Meetings & Events specific Channel Manager.  The software features twelve different language versions and is used by thousands of hotel customers globally and over 10 000 distribution partners.

The CEO of MeetingPackage is Joonas Ahola, and the company has its HQ in Finland.

Media contacts:
Joonas Ahola, CEO
Tel +358 (0)50 514 3542
[email protected]

About Amadeus
Travel powers progress. Amadeus powers travel. Amadeus’ solutions connect travellers to the journeys they want through travel agents, search engines, tour operators, airlines, airports, hotels, cars and railways.

We have developed our technology in partnership with the travel industry for over 30 years. We combine a deep understanding of how people travel with the ability to design and deliver the most complex, trusted, critical systems our customers need. In 2019, we helped connect over 1.9 billion people to local travel providers in over 190 countries.

We are one company with a global mindset and a local presence wherever our customers need us.

Our purpose is to shape the future of travel. We are passionate in our pursuit of better technology that makes better journeys.

Amadeus is an IBEX 35 company listed on the Spanish Stock Exchange under AMS.MC. The company has also been recognized by the Dow Jones Sustainability Index for the last ten years.

To find out more about Amadeus, visit