What's the Best Sales & Catering software?

What's the Best Sales & Catering software?

Discover the top Sales & Catering software solutions on the market today. Sales & Catering software helps venues to manage their Meetings & Events business within the operations. However, it would be best to have a customer-facing solution to sell your Meetings & Events services to your customers.

Why is Sales & Catering software necessary for hotels and event planners?

Sales & Catering software is crucial for hotels and event planners looking to manage their Meetings and Events business operations efficiently. Not only does it help with internal management, and it enables the venues to implement a customer-facing solution to effectively sell your venue's services to potential clients with fewer operational changes. When selecting the best Sales & Catering software, it is important to consider essential features such as contact management, event management, and order creation. Additionally, advanced features like analytics and reporting, mobile accessibility, and integration with other software systems can be incredibly beneficial. This article will explore the top Sales & Catering software solutions available, weigh their pros, and provide our professional advice on different options.

How to find out what features to consider when choosing Sales & Catering software?

Many vendors offer a range of features to help with sales and catering management, such as lead tracking, event planning, menu management, CRM integration, and more. Exploring each solution's website is recommended, as reading user reviews, and considering scheduling demos or trials to determine which best suits your requirements.

Take a closer look at some of the most popular Sales & Catering software solutions available.

Oracle Hospitality OPERA Sales and Catering

Regarding Sales & Catering software, Opera Oracle Sales & Catering stands out as one of the top solutions. This software provides a comprehensive suite of tools for managing Meetings and Events business operations, from contact management to order creation. But what sets Opera Oracle Sales & Catering apart is its advanced features and ready-made integrations to different software, including MeetingPackage Venue Sales Management. With its seamless integration with other software systems, this solution is a game-changer for hotels looking to streamline their operations and increase their customer satisfaction and operational efficiency. If you're looking for Sales & Catering software, Oracle Hospitality OPERA Sales and Catering is worth considering. The solution is a popular choice for hoteliers due to several reasons:

  • Comprehensive Solution: OPERA Sales and Catering provides a complete solution for Meetings & Events and catering management. It covers most of the sales process, from contract management to event planning. This integrated approach streamlines operations and ensures efficient sales and catering functions management. Added with MeetingPackage products you can cover the whole sales process end-to-end, offering your clients various options to purchase your services from instant bookings directly from your website or with a more traditional yet time-saving RFP process.

  • Customization and Scalability: Oracle Hospitality OPERA Sales and Catering offer a high level of customization, allowing hoteliers to tailor the software to their specific needs. It can adapt to the unique requirements of different types and sizes of hotels, making it suitable for small boutique hotels and large chain properties. The scalable software enables hoteliers to expand their operations without significant disruptions.

  • Enhanced Efficiency and Productivity: OPERA Sales and Catering helps improve operational efficiency and productivity by automating and centralizing sales and catering processes. It eliminates manual tasks, reduces paperwork, and minimizes the chances of errors or double bookings. The software also provides real-time data and analytics, allowing hoteliers to make informed decisions and optimize their sales strategies.

  • Seamless Integration: OPERA Sales and Catering integrates seamlessly with other Oracle Hospitality OPERA Suite modules, such as property management, distribution systems, or venue sales tools such as MeetingPackage product suite. This integration ensures smooth data flow across different departments, eliminates data silos, and enables a holistic view of the hotel's operations. It also facilitates efficient communication and collaboration among various teams, improving customer service.

  • Mobile Accessibility: The software offers mobile accessibility, allowing hoteliers and their staff to access critical information and perform tasks on the go. This feature is particularly beneficial for sales teams and event staff who often work outside the office or interact with clients on-site. Mobile access ensures real-time updates and improves responsiveness, enhancing the overall guest experience.

  • Support and Updates: Oracle is a well-established technology company with a robust support system. They provide regular software product updates, enhancements, and technical support. Hoteliers can rely on Oracle's expertise and infrastructure to resolve any issues promptly and stay current with the latest industry standards.

Oracle Hospitality OPERA Sales and Catering is a good choice for hoteliers due to its comprehensive functionality, customization options, efficiency gains, integration capabilities, mobile accessibility, and reliable support. It helps hoteliers streamline their sales and catering operations, improve guest satisfaction, and drive revenue growth.

Delphi.fdc by Amadeus

Delphi.fdc by Amadeus is often considered a good choice for sales and catering solutions due to several factors. Here are some reasons why Delphi.fdc is well-regarded. Amadeus is a trusted and well-known technology solutions provider in the hospitality industry. They have a strong track record and a reputation for delivering reliable and innovative solutions.

  • Comprehensive Functionality: Delphi.fdc offers a complete set of features designed specifically for sales and catering management. It includes lead and opportunity management tools, event planning, menu management, contract and proposal generation, banquet event orders (BEOs), and more. The solution covers the entire lifecycle of a sales and catering event.

  • Integration Capabilities: Delphi.fdc is known for its ability to integrate with other systems commonly used in the hospitality industry. It can integrate with booking solutions for Meetings & Events, property management systems (PMS), customer relationship management (CRM) software, financial systems, and other third-party applications. This integration helps streamline operations and enhances efficiency.

  • User-Friendly Interface: The user interface of Delphi.fdc is designed to be intuitive and user-friendly, making it easier for sales and catering teams to navigate and use the system effectively. This can lead to increased productivity and reduced training time for staff.

  • Scalability and Flexibility: Delphi.fdc can cater to the needs of different types and sizes of hospitality businesses, from small boutique hotels to large resorts or convention centers. The solution is scalable and can adapt to changing business requirements, allowing for future growth.

  • Support and Training: Amadeus is known for providing excellent customer support and training resources. They offer training programs, documentation, and a dedicated support team to assist users in implementing and using Delphi.fdc effectively.

It's important to note that while Delphi.fdc has its strengths, it may not be the best fit for every business. Evaluating your specific requirements, comparing different solutions, and considering factors such as budget, integration needs, and customer reviews before deciding is recommended.

Ungerboeck Software

Ungerboeck Software is considered a good sales and catering solution for several reasons. Let's look at some of the strengths that make Ungerboeck Software a significant sales and catering solution.:

  • Industry Expertise: Ungerboeck Software has been a leading provider of event management solutions for over 30 years. They have a deep understanding of the sales and catering industry and have refined their software to cater specifically to the needs of event professionals.
  • Comprehensive Features: Ungerboeck offers a complete suite of features to manage the entire sales and catering process. It includes contact management, event planning, banquet orders, menu management, invoicing, floor plans, resource management, and more. This feature set streamlines operations and improves efficiency.
  • Customization and Flexibility: Ungerboeck Software provides a high level of customization and flexibility, allowing businesses to adapt the solution to their specific workflows and requirements. It can accommodate different event types, venues, and business models, making it suitable for a wide range of organizations in the hospitality industry.
  • Integration Capabilities: Ungerboeck integrates with other systems commonly used in the industry, such as CRM, finance, and marketing tools. This seamless integration enables data sharing and eliminates the need for manual data entry, improving accuracy and efficiency.
  • Scalability and Global Reach: Ungerboeck is designed to support organizations of all sizes, from small venues to large convention centers and event management companies. It is scalable and can accommodate the needs of growing businesses. Ungerboeck's global presence serves customers in various countries, providing localized support and adapting to regional requirements.
  • Reporting and Analytics: Ungerboeck Software offers robust reporting and analytics capabilities, providing valuable insights into sales performance, event profitability, resource utilization, and other key metrics. These insights help businesses make data-driven decisions and optimize their operations.
  • Customer Support and Training: Ungerboeck is known for its dedicated customer support and training resources. They offer training programs, online documentation, user communities, and a support team to assist users with implementation, onboarding, and ongoing support.

When selecting the perfect sales and catering solution, it's crucial to evaluate your business's unique requirements, financial constraints, and personal preferences. We recommend scheduling demos, conversing with Ungerboeck representatives, and gathering feedback from existing customers to determine if Ungerboeck Software is the ideal fit for your organization.

ReServe Interactive

ReServe Interactive is a sales and catering solution that offers several benefits to businesses in the hospitality industry. Here are some of the key advantages of using ReServe Interactive:

  • Streamlined Sales and Catering Process: ReServe Interactive helps streamline the entire sales and catering process, from lead generation and management to event execution and post-event analysis. The solution centralizes all relevant information, allowing sales and catering teams to efficiently manage customer data, contracts, menus, and other essential aspects of the sales and catering workflow.
  • Customizable and Scalable: ReServe Interactive provides a high level of customization, allowing businesses to tailor the solution to their specific needs and workflows. It can accommodate different types of venues, event requirements, and business models. Moreover, the solution is scalable and suitable for small establishments and large enterprise-level operations.
  • Enhanced Collaboration and Communication: ReServe Interactive facilitates better collaboration and communication among teams involved in the sales and catering process. It offers shared calendars, real-time updates, task management, and document-sharing capabilities, enabling teams to work together efficiently and stay informed at every stage of the event planning and execution.
  • Integration Capabilities: ReServe Interactive integrates with other systems commonly used in the hospitality industry, such as property management systems (PMS), point-of-sale (POS) systems, and accounting software. This integration allows for seamless data sharing and eliminates the need for duplicate data entry, improving operational efficiency and accuracy.
  • Detailed Reporting and Analytics: ReServe Interactive provides comprehensive reporting and analytics tools, offering insights into sales performance, event profitability, resource utilization, and other key metrics. These insights enable businesses to make data-driven decisions, identify trends, and optimize their sales and catering operations.
  • Customer Relationship Management (CRM): ReServe Interactive includes CRM functionality to help businesses manage customer relationships effectively. It allows for maintaining contact information and managing customer preferences.
  • Training and Support: ReServe Interactive offers training resources, including webinars, documentation, and personalized training sessions, to ensure users can maximize the solution's benefits. Additionally, they provide customer support to assist users with any technical issues or questions that may arise.

To ensure ReServe Interactive aligns with your business requirements, evaluating your needs and comparing different sales and catering solutions is essential. Requesting a demo or speaking with ReServe Interactive representatives can provide further insights into the solution's capabilities and suitability for your organization.

Event Temple

Event Temple offers several advantages as a sales and catering solution. Here are some key benefits and features that make Event Temple a standout choice.

  • Intuitive and User-Friendly Interface: Event Temple offers a user-friendly interface that is easy to navigate and understand. Its intuitive design allows users to quickly learn and utilize the system effectively, minimizing training time and improving productivity.
  • All-in-One Solution: Event Temple provides comprehensive sales and catering operations management features. It includes tools for contact management, proposal & contract management, invoicing, event details tracking, task management, and more. Having all these functionalities in one solution streamlines processes, and adding MeetingPackage venue sales tools helps you manage the whole event booking lifecycle with one solution.
  • Automation and Workflow Efficiency: Event Temple automates various aspects of the sales and catering process, saving time and reducing manual effort. It can automate lead capture, follow-ups, email communication, reminders, and other routine tasks. This automation increases workflow efficiency and allows teams to focus on more valuable activities.
  • CRM and Sales Pipeline Management: Event Temple includes customer relationship management (CRM) capabilities to help manage customer interactions and relationships. It allows tracking leads, collecting contact information, logging communication history, and nurturing customers through the event process. The CRM functionality helps improve customer service and sales conversion rates.
  • Integration Capabilities: One of the significant advantages of Event Temple is its ability to integrate with popular third-party software systems commonly used in the hospitality industry, including property management systems (PMS), accounting software, email marketing platforms, venue sales software, and more. This integration ensures data synchronization, eliminates manual data entry, and allows for a seamless flow of information across different systems, ultimately resulting in improved operational efficiency.
  • Reporting and Analytics: Event Temple offers robust reporting and analytics features, providing insights into sales performance, revenue forecasting, conversion rates, and other key metrics. These insights help businesses make data-driven decisions, identify trends, and optimize their sales and catering strategies.
  • Customer Support and Training: Event Temple's customer support team is highly responsive, helping users resolve issues promptly and efficiently. They provide extensive training resources, including documentation, tutorials, and webinars, to ensure users can utilize the system's features optimally and get up to speed quickly.

To decide whether Event Temple or any other sales and catering solution is right for your business, assessing your specific needs, budget, and preferences is crucial. A hands-on experience with the software, such as a demo or trial, can help you gain deeper insights and determine if Event Temple is the perfect fit for your organization.


Selecting a suitable Sales & Catering system is no picnic. Often the Meetings & Events department sales is a secondary line of business for many hoteliers and thus can be overlooked when developing internal processes. So it takes a bit more thought to figure out workflows and administrative tasks and the knowhow might not be within the organization. However, the accommodation side of the business is often highly competitive, and hard to increase significant gains from that primary business sector. In comparison, an ancillary revenue stream such as Meetings & Events can be a "low-hanging fruit" for many venues. Even slightly developing the Meetings & Events side of the business can yield high returns as the current processes are slow and clumsy for all stakeholders involved, so there is much to improve. 

Also, Sales & Catering solutions manage the processes and workflows around existing customers and customers who consume the sold service. Oversimplified, it's software for the operational staff at the venue's heart. But, the sales department is often left with little benefits regarding the sales part of the event booking. The sales department still needs to send multiple emails, amend attached proposals, terms of service, etc., documents, and the end conversion is low when measured from RFP to the actual event. To simplify the buying process by automatizing repetitive tasks and making your services available in all sales channels, you need venue sales management tools such as MeetingPackage product suite. You can get to know the venue sales tools from the links below.

To fully utilize any given Sales & Catering solution's benefits, you need to update the pre-sales and booking funnel to meet modern consumer needs. Offering your potential customers the availability and pricing information of your Meetings & Events services on your website, on 3rd party distribution channels, and in an offline environment make the process smooth for the customer saving time (and nerves) from everyone.