We interviewed Fredrik Hermelin, the Senior Director of Global Sales from CWT, a global Travel Management Company, on the topic of how customers book meetings and how is the Meetings and Events industry evolving.
I work for the part of the business, which is the Meetings and Events, and I've been working on the project of online booking for small meetings for the last six years almost. Well, as we are a prominent travel company, Meetings and Events is just one of our core services. We have oil and gas resources, and we have consultancy services, and, of course, significant business travel. But Meetings and Events is about 25% of our total turnover today and one of the most essential and fastest-growing lines of business we have. And we are a company between the customer and the suppliers.