We were pleased to talk with Pieter Allaerts, Director of Sales & Marketing at Dolce La Hulpe Brussels about using online tools for Meetings and events sales. We hope you enjoy the highlights of our discussion in this case study.
Nestling in the heart of the Sonian Forest, less than 15 km from the centre of
Brussels, the hotel Dolce by Wyndham La Hulpe Brussels offers a unique
experience where well-being, gastronomy and nature merge in one place.
The perfect combination to host innovative meeting experiences that foster big ideas, where thinkers and doers can learn, discover, and create lasting memories.
We offer not less than 264 guestrooms and suites, 40 conference rooms with an auditorium of 500 seats and a 750m² ballroom, a 1000m² restaurant, and many
outdoor dining options. Combined with thoughtful on-site activities, we invite our
customers to Meet & Relax, Meet & Bond, or Meet & Boost, depending on their meeting objectives.
In 2015, Wyndham Hotels & Resorts acquired Dolce Hotels & Resorts under their brand umbrella. Dolce properties remained focused on their core business of meetings and events, or “the mice industry,” as it is also known.
Recognizing our rapidly evolving world, we strategically decided to provide a tool for our guests to book their meetings online. While guests could book their bedrooms online for many years, there was no efficient tool for booking meetings. We wanted to be at the forefront of this trend, so we partnered with MeetingPackage to offer this innovative solution.
Yes. Our conference center has 40 meeting rooms and a commercial sales team to handle them, as our core business is in residential meetings. However, I think MeetingPackage is a great sales tool for day meetings of less than 30 delegates.
One major advantage of MeetingPackage is the real-time availability feature.
One significant advantage of MeetingPackage is the real-time availability feature. We don't need to worry if a room can be sold for tomorrow or the next day. The system automatically updates and shows which rooms are available. It's a game-changer for us.
We did face some challenges, namely with packages. As Dolce focuses on CMP (Complete Meeting Package) and DMP (Day Meeting Package), we had to create new packages, such as a coffee package, which includes just the meeting room and a coffee break. However, I believe our system is working well now that we have overcome these initial hurdles.